Author, speaker, and pastor John Maxwell believed in this message so thoroughly, he made it the title of his 2013 book about how to succeed. The quote is a play on the more common phrase, “Sometimes you win, sometimes you lose,” which Maxwell points out stops short of the crucial lesson. In order to keep moving forward and achieve our greatest dreams, we must also learn from those losses. If we apply that knowledge and wisdom the next time around, we’ll be that much closer to reaching our goals.