What you do makes a difference, and you have to decide what kind of difference you want to make.

In 1960, primatologist Jane Goodall left England for what is now Gombe Stream National Park in Tanzania to begin her groundbreaking work studying and advocating for chimpanzees. Considered the world’s leading expert on the primates, Goodall formed such a close bond with the chimps that she became the only human ever accepted into their community. In 1977, she founded the Jane Goodall Institute, dedicated to continuing the animal rights and conservation efforts that have been her life’s work for more than 60 years. This quote by Goodall serves as a call to action, reminding us that our choices have the power to effect change, but that we must first envision the world we want and commit our efforts in that direction.